“That’s a deep fake:” Balancing power in the AI world
Reading time: 6 minutesGoverning AI series: Part 2
This article is Part 2 of a series about the power of using multiple methods of regulating AI. This is not, for example, about the content of a law or a policy recommendation from an AI developer industry group. It is about what types of governance have a chance of working and why.
If you haven’t read Part 1 of this series, please do so here. This will then make much more sense.
You don’t have to be an AI developer, think-tank specialist, or legislator to read this. Understanding how to regulate AI is important for everyone.
Whether you’re an AI developer, a think-tank specialist, a legislator, or a member of the general public, this is for you. Understanding how to regulate AI is crucial for everyone.
The printing press was only the start.
In order to say, “it doesn’t say that,” we must:
- be able to read,
- have a book,
- have the skills to think effectively about what we’ve read, and
- be willing to act.
There’s a similar path in order to say “That’s a deep fake.” But in this case, acting means developing the skills to recognize deep fakes and making the decision not to get sucked in. We don’t get cheated and, if enough of us ignore fakes, the incentive to produce them is significantly reduced.
That’s a defensive strategy. It is important. Equally, or even more important, are positive activities. They lend our weight to counterbalancing large institutions.
Both require actions—small and large—in the world. The Industrial Revolution and the Protestant Reformation didn’t happen until people applied what they learned in their reading to the real world. Until they started building machines and forming their own churches.
First, let’s understand the situation.
AI is rapidly increasing in power. Many of us, and even some of AI’s key developers, are concerned about the future consequences. When we feel fear, it is a signal that we think something is important.
Unfortunately fear also often triggers our sympathetic nervous system and pushes us to leap into action when we really should be more thoughtful. When reacting to an immediate physical threat, our fight-flight-freeze reactions may be helpful.
They are not helpful when thinking about how to live in the world with AI. It is important that we slow down so that we understand as clearly as possible what is actually happening before we take action. We want our work to count.
Deep fakes have spooked us.
We see danger everywhere in the media. Many of us have lost faith in our ability to find accurate information or for any news source to represent reality without bias. We’re afraid that media company algorithms hijack our attention and promote discord. We may have lost faith too soon. We may have over generalized our response.
Our media landscape is extremely complex. Single cause and effect relationships are extremely rare, maybe non-existent.
Consider this example: During the 2016 US presidential election, many were concerned that extreme websites and videos polluted public opinion. However, recent research from social scientists shows that only 1% of Twitter users saw 80% of the dubious websites that were viewed during this time. Only a small percentage (6.3%) of YouTube users watched most (79.8%) of the extremist channels.
And, it was not, as often thought, that media platform algorithms promoted content with extreme views. In fact, less than 1% of YouTube’s algorithmic recommendations pushed people to extremist videos. Most recommendations were politically middle of the road. There is reason to believe that people arriving at extreme media sites are confirming their opinions, not developing new ones.
When we are planning to act, we will be more effective if we understand what is happening and use our resources where they will be most effective. However, research like this takes time.
What to do? Let’s understand that we are spooked. And that deliberate digital distortion does happen, can be harmful, and may be on the increase. Even if in fewer cases than we imagine.
When we feel safe, we relax. We are able to gather more information, to think before acting. I propose we increase our feelings of safety by taking action individually. Here are two tactics to start with—one defensive and one that builds positive momentum. The AI landscape will continue to change, so we will want to add and adjust techniques as we go.
That’s a deep fake: Taking a page from martial arts superheroes. [Defensive]
Sometimes we forget that human beings are astonishingly powerful, creative, and adaptable.
It is helpful to remind ourselves of real superheroes regularly. My list differs from day to day. Today it includes Abraham Lincoln, my niece who literally dances her way through life, and the gymnast Simone Biles. Three minutes of watching Simone Biles defy gravity lights me up and reminds me what human beings can do.
Some martial arts origin stories suggest that unarmed combat techniques developed as ways to resist oppressive rulers who prohibited ordinary citizens from owning weapons. Skilled unarmed martial artists can beat an armed opponent and seem almost superhuman. But human they are.
Humans have many capabilities that few of us use. Most of us, for example, can feel it when someone is staring at us. Even without training, we generally know when someone is lying. We just know. With training, such as that offered by some military and police forces, we can become very good at detecting lies, even from skilled liars. We can make use of these faculties.

According to neuroscientists, while our brains receive between six and ten million bits of information a second, we can only consciously pay attention to fifty bits per second. Most of the information we receive about the world is processed unconsciously. We can train our conscious and some of our unconscious information processing. Think muscle memory. Think intuition.
Although over time we may want more sophisticated training, we don’t need courses to get started. As just one example, professors and teachers everywhere are learning on the job to detect AI-written materials without software or AI assistance. A friend reports that her skills are increasing every week as she pays close attention.
Many of us can detect AI fakes now. Some are obvious, others less so. The fakes will get better. We can get better, too. We can hone detection skills consciously, using whole-body intelligence and all of our faculties. It is important that we do so.
We can use these skills and whole-body intelligence not only to defend ourselves but also to connect and coordinate with other people in positive ways. Which brings me to a second tactic. This one calls for positive action.
Are you a Leonardo DaVinci, George Washington Carver, or Marie Curie? AI can support a world full of polymaths. [Momentum building]
DaVinci was good at art, anatomy, botany and geology, and engineering. Carver excelled in agriculture, environmentalism, and art. Curie had many accomplishments in physics, medicine, and education.
We regard these and other polymaths with admiration and perhaps a little jealousy.
Many of us can now become polymaths, deeply knowledgeable and creative in more than one area. We can begin by asking questions that naturally interest us. And then choose to dig more deeply into two or three areas, increasing our focus and understanding.
We can ask AI to summarize whole libraries of information— each one of which might have taken a lifetime to read. Like a cookie monster gobbling sweets, AI can gobble digital information of many kinds—books, raw data, images, movies, TV shows, videos, and recorded conversations—and, when instructed, present patterns and potential ways of understanding that data. Then it is up to us to make meaning out of the data, tell stories, and take action.

Imagine a world full of AI-supported polymaths, each of us able to offer new insights, technologies, and art. It can be almost like living several lifetimes in one. And our societies can be greatly enriched. This widely distributed creativity can be fun and fulfilling and can help balance the power of single-goal institutions.
We also have the opportunity to use AI in ways that may help us restructure our societies to incorporate two things that most of us want: the opportunity to directly participate in government decisions and the support needed to be happier and to help our families and friends be happier as well.
Better lives: Using AI to transform ourselves and society.
Click here for Part 3 in this series.
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About Us: To supplement rules and laws, the Allison Group’s Social Dynamics framework describes five additional methods of governance, four of which have been broadly tested in history, and one of which is emerging now. Click here for a two-part video introduction to the Social Dynamics framework with an emphasis on regulating AI (scroll down the page).





